Sally Beauty

  • Sr. Marketing Data Analyst

    Job Location US-TX-Denton
    Posted Date 2 months ago(11/9/2018 8:12 PM)
  • Overview (Text Only)

    Sally Beauty Holdings (NYSE: SBH) is the world’s largest wholesale and retail distributor of beauty supplies.  Our world headquarters is conveniently located in Denton Texas, just 5 minutes north of Lake Lewisville off of I35E. We currently have an opening for a Sr. Marketing Data Analyst.
    The Senior Marketing Data Analyst will be responsible for mining Sally’s customer database for key data leading to actionable insights which provide a significant impact to sales of the designated brand partners.  The Sr. Marketing Data Analyst will be focused on Zotos as a distinct partner brands supplying rich data focused specifically on the needs and opportunities related to the partner’s business.

    Responsibilities (Text Only)

    - Specified vendor focused analyses aimed at growing sales and customers.  Analyses of retention and acquisition of new customers, market basket analyses, frequency analyses and LTV of customers and other marketing analyses as needed from time-to-time
    - Strategic list generation for targeted CRM campaigns funded by the vendor, through the print and digital channels, aimed at driving sales of specific product lines and categories.
    - Post campaign analyses of marketing promotions and campaigns executed through Sally for the specific vendor
    - Identify sales growth strategies and tactics based on KPIs determined by Sally marketing team aimed at driving campaigns
    - Identify sales growth strategies and tactics based on KPIs determined by Sally marketing team aimed at driving campaigns
    - Reporting and analyses of monthly sales and customer data
    - Regular meetings as needed by specified vendor partners

    Qualifications (Text Only)

    - Bachelor’s degree in Economics, Market Research or related field or equivalent work experience.
    - Minimum of 3-5 years of experience in the field, preferred.
    - Extensive knowledge of standard research methodologies, data analysis techniques and marketing procedures.
    - Experience performing research studies from start to finish
    - Excellent written and verbal communication skills. 
    - Familiar with advanced statistical analysis and research methodologies, along with proficiency in SQL and Microsoft Office.
    - Ability to communicate clearly and concisely, both orally and in writing.
    We offer a competitive salary, outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, merchandise discounts, tuition reimbursement and 401(k) with company match.
    Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.


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