Overview (Text Only)
Sally Beauty Holdings (NYSE: SBH) is the world's largest wholesale and retail distributor of beauty supplies. Our world headquarters is conveniently located in Denton Texas, just 5 minutes north of Lake Lewisville off of I35E.
We are currently looking for a Digital Marketing Specialist to join our growing team. This individual is a motivated team player that partners with cross-functional departments to communicate the brand story and achieve overall marketing goals.
Responsibilities (Text Only)
- Serve as liaison between Sally Beauty marketing teams and agency partners to drive digital customer acquisition and retention campaigns in channels such as SEM, SEO, Display, and Affiliates.
- Manage briefing and execution of promotional calendar and priorities to drive in-store and online traffic.
- Coordinate and proof creative assets for all digital marketing channels.
- Implement SEO enhancements on/off site including keyword optimization, metadata updates, and content development.
- Understand internal KPIs and monitor campaign performance across paid channels.
- Leverage internal and external reporting to provide digital marketing strategy support and campaign optimization.
- Attend regular meetings with cross-functional teams and agency partners.
Qualifications (Text Only)
- Bachelor's degree required
- 2-5 years related digital marketing experience, preferably in Retail
- Ecommerce, SEM, SEO experience strongly preferred
- Experience with Google Analytics and SalesForce Commerce Cloud is a plus
- Detail oriented and well-organized
- Communication, proofreading and copywriting skills
- Ability to interface with cross-functional teams to achieve objectives
- Ability to work in fast paced, deadline-driven environment
We offer a competitive salary, outstanding benefits package that includes medical, dental, vision. Life insurance, paid vacation and sick days, paid holidays, merchandise discounts, tuition reimbursement, and 401(k) with company match.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.
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