Overview (Text Only)
Sally Beauty Holdings (NYSE: SBH) is the world's largest wholesale and retail distributor of beauty supplies. Our world headquarters is conveniently located in Denton Texas, just 5 minutes north of Lake Lewisville off of I35E.
We are currently looking for an Email Strategy Manager to join our growing team. The position is responsible for managing the email and SMS marketing strategy, planning, content development and execution for marketing initiatives.
Responsibilities (Text Only)
- Develop and execute email and SMS marketing plans by targeting relevant messaging to each customer segment, maximizing ROI.
- Build customer centric email and SMS customer journey’s and touchpoints.
- Manages and oversees the execution of email and SMS deployment.
- Works in close partnership with the Customer Analytics, digital and brand marketing teams.
- Leads test and learning agenda for email and SMS marketing.
- Communicates key metrics for results reporting in partnership.
- Tracks and socializes performance of email programs and leverage learnings to continue to evolve and optimize targeting and cross-sell/up-sell opportunities in appropriate channels.
Qualifications (Text Only)
- Bachelor’s Degree preferred
- 5+ years business experience
- Minimum 5 years’ experience driving email and SMS marketing strategy
- Experience in multi-channel retail industry a plus
- Hands on ESP platform experience required, SFMC preferred
- Working understanding of CRM databases preferred
- Strong analytic and strategic thinking skills
- Demonstrated leadership, project management, & planning skills
- Prior managerial/supervisory experience a plus
- Must be able to multi-task in a fast paced environment
- Skilled user of all Microsoft Office programs
We offer a competitive salary, outstanding benefits package that includes medical, dental, vision. Life insurance, paid vacation and sick days, paid holidays, merchandise discounts, tuition reimbursement, and 401(k) with company match.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.
Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed